According to the China Industrial Information Network released data show that in 2015, nearly four years total

Professional outdoor sporting goods retail sales growth in China is declining. Economic slowdown in China, the consumption saturated northern outdoor clothing market environment, the outdoor brand inventory Humpty strife with each other across channels, the traditional outdoor industry after high-speed development has entered a temporary period of consolidation.

However, the future of China's sports industry is strongly favored by domestic and foreign investors. In recent years, really involved the movement of population base continues to grow, the streets to see the running crowd of geometric fold increase, bringing gold consumption Running outbreak; Beijing - Zhangjiakou get right to host the 2022 Winter Olympics, to achieve three goals against million people to participate in winter sports.

China outdoor sports retail industry, like other retail industry is facing many challenges, the age of the Internet is already opened asymmetrical chiffon supply and demand, industry chain is not perfect, "convergence" of online and offline just Maiduhaizhu pseudo-proposition.

Nearly 20 years of experience in outdoor retail, outdoor natives general manager of Nanjing, Nanjing outdoor Association vice president Cai said: "20 years ago when just getting started with the large group of ALICE outdoor activities always travel together, the mall was very professional outdoor brand less, or go to a handful of outdoor shop Amoy trade products. "infancy of Chinese outdoor single product, no professional outdoor club, outdoor stores often taking into account the role of outdoor sports club, more of a spontaneous act.
Invensys telephone interview Shenyang outdoor sports Yao Han Yang, founder of the box when he just finished building the horse, and with his own race the way to greet the New Year 2016. In his framework, the small minority of the outdoor industry should be covered in the big sports industry. The brand did a decade outdoor shopping channels, do Risperdal 2012 outdoor collection of street shops, Outlets stores, while opening the collection online shop "outdoor businessman", tried a variety of retail channels, always thinking about how to guests provide "better experience" hatching a new project, "the motion box" in 2015. He decided that this wave is relying on dividend growth trend of professional sports, so their "sports box" ready to go outdoors for the holiday skiing friends in peacetime exercises core strength, stability and flexibility opened the first CrossFit training base northeast .